Search Engine Optimisation Services For Your Website in Surrey
SEO is the process of increasing the ranking of a website's visibility on search engine result pages (SERPs), in other words, getting your site to the top of Google for more potential customers to find you!
SEO has now become an integral part of website development and a company's digital marketing strategy; it's no longer enough just to put a website on the internet, you also need to ensure it can be found!
Search engine optimisation elements
When search engine optimisation is being carried out on your website, there are a number of important elements which need to be reviewed to increase your visibility in the search results.
Content
It has to be fresh, unique, organised and easy for your target audience to read. Our website copywriters can help write new, or refresh, your existing web page content, with SEO practices in mind, ensuring keywords or phrases help to improve your visibility.
Navigation
A well-structured site is not only vital for your visitors to quickly and easily find what they want, but it also provides Google a sense of your priorities and the role a page plays in the bigger picture of a website.
Performance
Without a fast-loading website, your ranking will suffer. We've seen sites moved to our managed web hosting climb up the rankings without any other changes just because its faster than the likes of GoDaddy or IONOS.
Mobile
The world is mobile; a responsive, mobile-friendly website is now a major ranking factor for Google. If your site is not mobile friendly it won't be found on mobile searches. We can ensure your site works across mobile phones, tablets and desktop computers, giving visitors on any device the best experience of your business.
Comunication
News, a blog or special offers are just a few things that will keep your site fresh and up to date and help ensure Google and visitors to your site can see you are keeping it current and up to date. Our copywriters can help create and promote news or blog articles to keep your site interesting and up to date, bringing in visitors and leads to your website.
What SEO Services do you offer?
Technical SEO services
Technical SEO services focus on the foundational elements of a website to enhance its performance and visibility on search engines. This involves optimising aspects like website structure, page speed, and code efficiency to ensure search engines can easily crawl and index the site.
Technical SEO also includes improving mobile-friendliness and addressing issues like broken links and duplicate content to enhance user experience and search engine ranking. Additionally, it involves ensuring proper implementation of structured data and optimising XML sitemaps to help search engines better understand and present your content in search results, ultimately driving more organic traffic to your site. We often work alongside SEO companies to ensure these tasks can be carried out.
Content SEO services revolve around optimising the quality and relevance of the content on a website. This includes keyword research and integration to ensure that content aligns with the search intent of users.
Content SEO services often involve creating engaging and valuable content, using proper headings and structuring, and incorporating multimedia elements to enhance user experience and keep visitors on the site longer. Additionally, these services encompass optimising meta tags and descriptions for individual pages and conducting content audits to identify and improve existing content to boost its search engine visibility and engagement potential.
Content SEO services
Link building SEO services
Link-building SEO services are dedicated to improving a website's authority and visibility by acquiring high-quality backlinks from reputable sources. This involves creating a diverse and natural backlink profile, leveraging guest posts, influencer outreach, and other strategies to acquire relevant, authoritative, and trustworthy links to your site.
These services also aim to monitor and disavow toxic or low-quality backlinks that can negatively impact your website's search engine rankings. Ultimately, link-building SEO services help increase your website's credibility, trustworthiness, and search engine ranking, leading to more organic traffic and improved online visibility.
The benefits of having your website search engine optimised
Search engine optimisation (SEO) improves your website's visibility in search engine results, leading to increased organic traffic and potential customers finding your site more easily.
Search engine optimisation enhances your online credibility and user experience by ensuring your content is relevant and user-friendly. This ultimately boosts your website's overall performance and helps you stay competitive in the digital marketplace.
SEO is a cost-effective long-term strategy to drive targeted traffic and improve your business's return on investment.
Providing SEO services at SWSweb
It’s important to realise that whatever your business and your site looks like and sets out to do, your most important first customers are Google and other search engines. We can build you the best site in the world, but unless search engines know how to find it and what the content says, you’ll be reducing your opportunities to connect.
SEO is both an art and a science and, whilst we will happily discuss the principles involved in getting your language right, the finessing and fine tuning that makes the difference to engagement, traction and conversion can be somewhat complex (not to mention that the rules are ever changing!). As such, we work with a trusted partner, Front Page Advantage, who we highly recommend as a dedicated SEO expert.
Naturally, we will work with you to brief them and help manage the initial set-up, but they will be your day-to-day go-to for all matters SEO. Then we’ll always be around to brainstorm if things need to change. It is one of those web areas where three sets of brains are better than one.
Get in touch to find out more.