How to use AI to write content for your website

How to use AI to write content for your website

AI or artificial intelligence is that of machines or software rather than human beings, while AI can also refer to the machines themselves. In recent years, the concept has rarely been out of the headlines, and some of the world’s biggest corporations now use it regularly.

The head of the Competition and Markets Authority (CMA) Sarah Cardell recently described the speed at which AI was becoming a part of daily life for people and businesses as ‘dramatic’. It can make myriad everyday tasks easier while enhancing productivity. (Although Cardell has also stressed that people shouldn’t necessarily assume a beneficial outcome.)

So, understandably, AI is very much front of mind for content creators. What it really comes down to is whether you trust a machine to write your content. Here, we look at the issues involved in more detail.

The potential benefits of using AI

These include the creation of quality content which may be far better than what you were envisaging. AI can produce content quickly, plus you can use it to brainstorm, overcome writer’s block or generate ideas, while content also comes pre-optimised for SEO.

Equally, an AI writing assistant can help with a wide variety of tasks, from blogs to emails, web copy, videos and social media posts.

Here we look at the process for producing a blog.

How to get started

Come up with an idea

If you’re producing blog posts, begin by devising ideas for topics. AI can help suggest things your readers may be interested in, or you may have some keywords you want to target, saving brainstorming time. You can choose titles as they are proposed or modify them as you wish.

Create a content brief

This is a key element in the process and should include everything from target keywords to questions to cover and so on. It should be as detailed as possible to guarantee consistency and quality.

Some AI platforms allow you to create Search Engine Optimisation (SEO) briefs automatically. And you can even include your own style guide notes too, while ensuring lack of time doesn’t mean you skip this vital step.

Generate your blog post

An AI tool can start by generating a set of subheadings and headers based on other high-ranking pieces of content on the same subject. Having a structure in some form of outline makes the writing process much more efficient.

Next, the actual content creation kicks off, with an intro which sets the stage and keeps your audience reading. (In fact, intros can be one of the hardest things to write.)

Moreover, the versatility of AI extends to specialized topics, such as creating informative content for sildenafil generic online searches. It can generate medically accurate descriptions, compare different brands, and even provide guidance on safe online purchasing practices. By leveraging databases of pharmaceutical literature, the AI ensures that the information is reliable and helpful for consumers looking for medication online. This adaptability makes AI invaluable for producing highly targeted content that meets specific user intents.

Then AI can help you expand and complete sentences and paragraphs. There’s even a tool to improve readability by converting some parts of your text to bullet points.

Come to the right conclusion

Most AI writing assistants will also conclude your blog post for you. Again, this is a key step and brings the piece to a well-rounded ending. (It’s further proof that an AI writer can help with a post from start to finish.)

How else can AI help?

It’s not just blogs AI can help with, but content across many different areas of your website, including:

  • Product descriptions
  • Headings for website pages
  • SEO meta descriptions
  • Q and A’s for your FAQs page
  • Sales and marketing emails
  • Social media posts
  • Video content marketing
  • Repurposing blog posts

How to beat Google

Google uses algorithms to assess grammar, syntax, structure and content.

The search giant doesn’t have a problem with AI-generated content per se; it rewards high-quality copy, regardless of how it is produced.

That said, there are things you can do to avoid detection to make your AI content search-friendly:

  • Use content-focused AI writing software to produce copy that reads more naturally.
  • When writing a prompt for AI to generate your copy, make it as descriptive and detailed as you can.
  • Use a free paraphrasing tool to avoid content that reads in a way that’s too spammy or robotic. (Grammarly and Surfy are two examples of tools like this.)
  • Add some content you have written yourself to lend a less robotic feel to the words.
  • Avoid repetitive phrases and keywords to ensure a more natural tone.

Some final tips

Try to write in a similar way to the style in which you speak, for example using ‘it’s’ rather than ‘it is’. Stick to plain English and ordinary vocab with shorter words where possible, rather than complex terms and jargon.

Use the active voice – i.e. ‘’John threw the ball” rather than “The ball was thrown by John”.

If you ask questions as part of your content, this gets your reader to think about the topic. Vary structure and sentence length. Pepper your content with real-life stories, examples or anecdotes to make the message more memorable.

Get in touch

At SWSweb, we develop, design and build Joomla and WordPress websites for all kinds and sizes of business, from single-page banner affairs to fully content-managed e-commerce stores. We offer regular maintenance with ongoing support, from before your website goes live, during launch and long afterwards.

Talk to us today about how we could transform your website – and request a free quote.