Why investing in website maintenance packages always pays off

Your business has few tools which are more important than its own website. It may be a cliché, but your website really is your shop window, your digital HQ and, more often than not, the first impression someone forms of your organisation.

And, just like anything else, you have to maintain your site properly so that it stays performing at its best.

In fact, investing in a maintenance package for your website isn’t merely a ‘nice to have’; it’s absolutely critical. Here’s why it’s always a worthwhile investment, rather than just another expense:

1.) Protect yourself from cyber threats

Your maintenance package should include security and plug-in updates to help ward off hacking, malware and similar cyber threats which could compromise your business website and put sensitive customer data at risk.

2.) Prevent data loss

Backups are another essential element in website maintenance, and allow you to restore your site at speed should you lose any data. Did you know most hosting packages provided by the likes of GoDaddy and IONOS don’t include backups by default?

3.) Keep your website’s performance at its best

Investing in the right maintenance package will have a significant impact on your website’s performance, thanks to:

• Rapid loading speeds: The right package will optimise images and include caching and similar methods for the quickest possible loading times, a key part of search engine rankings plus the overall user experience.
• Maximum uptime: Proper maintenance minimises website downtime, meaning customers can always access your site.

4.) Enhancing the user experience

With a good maintenance package, you will have reassurance that all your links are functioning properly, and that people can find their way around your site easily. Ultimately, this leads to an improved user experience.

(At the same time, incidentally, if you update your content regularly, for example with blogs, product info and more, your site remains engaging and fresh.)

5.) SEO and visibility

Website maintenance packages frequently incorporate SEO optimisation jobs, including keyword research, content updates and link building, all of which can increase your search results visibility.

6.) Long-term cost savings

The ideal maintenance package stops minor niggles from growing into far more significant issues which need extensive redesigns or repairs.

At the same time, if your website is down, this costs in terms of lost sales and leads, not to mention customers, who will be very quick to go elsewhere. Putting this kind of damage right can be very expensive indeed.

Finally, there really is no substitute for the peace of mind you gain from knowing that you have access via your maintenance package to technical support, providing additional help as necessary. What’s more, outsourcing website maintenance frees you up to focus on what you do best – the core activities of running your business.

So, in summary, any investment in your site’s health, security and long-term success is always going to be a worthwhile one.

Website maintenance packages from SWSweb

At SWSweb, we’ve been supporting businesses with their websites since 2012 and offer complete website management. Our maintenance packages for WordPress and Joomla include everything you need to keep your company’s website secure, current and performing optimally.

Choose from three levels of monthly deal for your website maintenance: Essential, Pro and Dedicated.

Our Essential deal is ideal for smaller sites with fewer than 10 pages. For bigger sites with additional features, for example an e-commerce shop, check out our Pro offering. Finally, big and high-traffic websites greater than 10GB in size, or which have more than 10,000 monthly visitors, will need our Dedicated package.

Get in touch today and tell us a bit about what you need, and we’ll take it from there.