Posts by swsweb

Your business has few tools which are more important than its own website. It may be a cliché, but your website really is your shop window, your digital HQ and, more often than not, the first impression someone forms of your organisation. And, just like anything else, you have to maintain your site properly so…

Website accessibility is a term that’s often discussed, but can you define it precisely? Essentially, it means designing and developing websites that everyone can use, including people with disabilities (such as visual, auditory, motor, or cognitive impairments) or those who use screen readers – software that reads aloud content on a screen, converting it into…

If you run a business, understandably, you’ll want to reduce outgoings wherever possible, not least given the current climate’s high prices. But, in some areas, cutting costs is just a false economy – and website upkeep is one of them. Failing to maintain your site properly can lead to a number of hidden or indirect…

As 2025 gets underway and Christmas and New Year celebrations disappear from the rear-view mirror, it’s a good time to think about your website and assess whether it’s as fresh, relevant and competitive as it could be. After all, for most people, it’s their first impression of your organisation. So you absolutely cannot afford to…

Any website owner needs to reassess regularly how their site is performing, to attract new users, retain existing ones and convert leads. Any problems can have a negative impact on business goals and the user experience, ultimately resulting in frustration and a loss of trust. Some website issues, such as cluttered pages or poor-quality imagery,…

What are SSL Certificates? Secure Sockets Layer (SSL) certificates have been around for many years. They are essentially digital files that verify a website’s identity and establish encrypted connections between a user’s browser and the website’s server. SSL certificates display a padlock that proves the website is protected. Any card details are safeguarded as they…

If you’re looking for a cost-effective, simple way to create your own website, WordPress is a popular, open-source content-management system powering over 43% of the internet’s sites. Initially devised to publish blogs, it’s developed significantly to now support publishing other web content. You don’t need any coding experience to get started, plus it’s user-friendly and…

The internet is clearly the first port of call for anyone looking for a particular product or service, either before or instead of shopping for it at a physical premises. So, understandably, all businesses are keen to get themselves noticed online, and improve their rankings with the major search engines such as Google, Bing and…

We’re midway through the year, and a great new project has landed: redesigning and building a new website for Hans Christmas Andersen, a Christmas tree grower and seller in Surrey. The site had to be ready by October to ensure it was ready for the seasonal pumpkins they also sell—and, of course, for the Christmas…