Posts by swsweb

As 2025 gets underway and Christmas and New Year celebrations disappear from the rear-view mirror, it’s a good time to think about your website and assess whether it’s as fresh, relevant and competitive as it could be. After all, for most people, it’s their first impression of your organisation. So you absolutely cannot afford to…

Any website owner needs to reassess regularly how their site is performing, to attract new users, retain existing ones and convert leads. Any problems can have a negative impact on business goals and the user experience, ultimately resulting in frustration and a loss of trust. Some website issues, such as cluttered pages or poor-quality imagery,…

What are SSL Certificates? Secure Sockets Layer (SSL) certificates have been around for many years. They are essentially digital files that verify a website’s identity and establish encrypted connections between a user’s browser and the website’s server. SSL certificates display a padlock that proves the website is protected. Any card details are safeguarded as they…

If you’re looking for a cost-effective, simple way to create your own website, WordPress is a popular, open-source content-management system powering over 43% of the internet’s sites. Initially devised to publish blogs, it’s developed significantly to now support publishing other web content. You don’t need any coding experience to get started, plus it’s user-friendly and…

The internet is clearly the first port of call for anyone looking for a particular product or service, either before or instead of shopping for it at a physical premises. So, understandably, all businesses are keen to get themselves noticed online, and improve their rankings with the major search engines such as Google, Bing and…

We’re midway through the year, and a great new project has landed: redesigning and building a new website for Hans Christmas Andersen, a Christmas tree grower and seller in Surrey. The site had to be ready by October to ensure it was ready for the seasonal pumpkins they also sell—and, of course, for the Christmas…

No matter the industry in which you operate, your online presence will have a huge impact on how successful (or otherwise) you are. After all, most of your customers these days will check out your website before committing to buying anything from you, whether that’s a product or service. A website showcases your digital brand,…

You don’t need us to tell you that your business’s online presence will have a huge impact on how successful (or otherwise) your organisation is. After all, most customers are likely to visit your website before they buy anything from you. So, it’s one of the most important ways of standing out and gaining, keeping…