Need help with making edits to your website?

There are numerous reasons why you need to edit your organisation’s website regularly. An accurate, error-free and up-to-date set of pages will allow you to engage and communicate much better with your audience. And continuous updates ensure relevance so that people keep returning to your site. Plus, you enhance your standing as an authority or expert in the field in which you operate.

Additionally, over time, some parts of your website may stop functioning properly, or they may become outdated. Equally, editing ensures those visiting your pages from a mobile device enjoy similar functionality to those on a PC.

There are various other benefits, too – from increased load speeds to easier navigation plus a better ‘bounce’ rate – or numbers of visitors who click on your site but leave again without checking out a second page. 

Here are some other factors to bear in mind:

• It’s important that you keep all your photographs up to date and tell your brand story well through images, rather than relying on old or stock pictures
• You can edit web pages to incorporate more effective calls to action
• It can be easier to measure the effectiveness of a more recently updated website
• Fresh content including blog posts, newsletters, product descriptions and press releases will keep people coming back – and may even lead to a higher number of conversions
• An updated website means you can better use Search Engine Optimisation (SEO) tools to rank more highly in the search engine results pages
• Your website will need to change as your business does – for example, if you launch a new product or alter the services you offer
• Websites which are not updated regularly are more prone to hacking and other security concerns
• You need to test your web pages constantly to track things like conversion rates and how long people spend on each page
• Communication is very important – if more than one person is altering your web pages, talk to each other so that effort isn’t duplicated or words overwritten

So, in summary, you should always see your website as a work in progress, one requiring consistent improvement. If you don’t have the in-house expertise to do a good and regular job, it may well be time to consider outsourcing to professionals, especially if you need extensive or complex editing.

Even making simple changes can be difficult and lead to some pretty disastrous results if you are not 100% sure you know what you are doing.

How we can help

At SWSweb, we offer ad hoc website support, meaning you only pay for the service you use – so there’s no contract involved. Just tell us what you need, and we’ll do it.

And although we’re WordPress and Joomla specialists, we’ve also worked across a broad range of different systems. Get in touch today, whether you’re adding a new blog post, boosting your page speed or adding web content. We can also add new features to your site or fix any design issues.