New year, new website?

Website design and development

Last month’s festivities may be a rapidly fading memory, but many of us are still in new year mode. And, as you make any personal resolutions, this can also be a great time to introduce changes at work. Your website could offer the perfect starting point.

After all, it’s never been more important to have a strong online presence, and the development and design of your website will have a significant impact on the way people perceive your business and brand’s credibility. So kick-start 2023 by getting ahead of the competition and their web offerings, whether you’re launching your first site or refreshing an existing one that perhaps isn’t converting into as many leads as you need.

What’s more, any new year can bring with it a strong surge of energy and enthusiasm for making positive change, and you can use this to remain focused and consistent. Not only that, but start now and you have the rest of the year ahead to build a fresh client base, brand and audience via your new or newly revamped website.

Website re-design and refresh

A web refresh could also give you just the extra push you need to gain some excellent exposure and sales ahead of the end of the current financial year in the spring.

Start by taking a look at your site through a visitor’s eyes. Is it immediately clear what you do, how you differ from your competitors, and who you’re targeting? Equally, from the outset bear in mind that the design and content of your site should work in tandem to keep visitors engaged and interested. Both your language and visuals should showcase your brand and its personality. Make sure you change photos and upload latest news and offers regularly, and don’t use dated fonts.

Here are some more pointers about updating your website:

1.) Customer attraction and retention: An optimised website reduces bounce rate – i.e. the rate at which someone leaves your website; people can navigate away from an online page incredibly quickly, and the odds are they won’t return. Doing proper Search Engine Optimisation (SEO) makes it much easier for you be found online, while you are also much likelier to hold on to customers once you’ve attracted them, and have them come back to your site.

2.) A better user experience: If a visitor to your site can’t find what they are looking for, or is waiting too long for a page to load, then you can quite easily lose them for good.

3.) A better mobile experience: The Office for National Statistics (ONS) says that more than three-quarters (78%) of web access is via mobile devices – so you ignore mobile optimisation at your peril.

Website design and development at SWSweb

At SWSweb, we design and develop WordPress and Joomla websites for all kinds of businesses, and we’re with our clients from initial ideas through to managed website hosting, offering ongoing support and maintenance, so we’re with you to launch and beyond.

Search engine optimisation services

Additionally, we provide Search Engine Optimisation (SEO) services to get you to the top of the Google search results so that people find you easily online. That includes elements from content to mobile-friendliness and easy navigation.

Contact us for website support

Ask for a free quote today – and get 2023 off to a flying start for your business with a new or newly revamped website.